So I was like umm... watching the playoffs and what do you know, I see their latest commercials (to see the other one click here) involving a repetition of words with a constant beat bouncing in the background of the video and I have to wonder whether the people who developed this commercial campaign weren't spending the vast majority of their time on failblog and youtube (which if they're a part of my generation, I'm sure they were.) But how about you decide...
Notice any similarities? You see, this is how I imagine the situation went down. We have our creative team (which consists of our copywriter and art director that make the ad) and they have a deadline that they have to meet. It's late, the coffee has run out, no more redbull in the mini-fridge, and the last five hour energy was consumed like.. five hours ago (wow... how doped up on energy were these two?). So our team is tired and they can't think of an idea and one says to another, "dude, let's like totally look at failblog to keep us up" and the other says back, "Good idea Jay, hey you remember that freakin sweet Ellis Lanksder video from a few months back? Was hilarious." and finally Jay says, "who?" So they both watch the video. And go back to their work and then WHAM! it hits Jay, "dude what if we like, had NBA players saying the same thing and stuff, no one would know the difference!" and his buddy exclaims, "Brilliant!"
You see, they didn't expect me to get to the bottom of this, but I did. And I'm bringing YOU, my oh so faithful blog readers, the scoop! Because that's how we roll. But anyways, moving on, be on the lookout for more posts than usual for this week. Not only do we have the NBA playoffs to occupy our minds, but someone (besides the millions of sports analysts throughout the world) HAS to bring you their opinion of the NFL draft. I'm sure you guys appreciated my flawless undercover reporting and are anticipating my playoff and draft breakdowns, but my final fantasy has passed... until next time.
When you're balling, biking, training, etc. just remember that you heard the secret here first! Launching a covert operation into the Nike facility I used my Jedi mind tricks to have that top Nike Executive reveal these secrets... seriously... well basically... okay, well I may have embellished the story a tiny bit.
But how about the ad, Nike continues to impress and add viral videos that serve two important functions 1.) the most important function for consumers, it entertains them and 2.) the second most important function for a company (the first being that the product sells obviously), it provides a unique selling proposition for Nike Air Sneakers. Just as Jordans aren't simply shoes that you wear when playing basketball, but rather shoes you wear when you "Want to be like Mike"; or like BMW isn't just a car but the "Ultimate Driving Machine"; or as I'm sure my lady blog readers will attest to Louboutins aren't just heels, the signature red soles scream "sexy" (and it better for someone crazy enough to spend $1000 for a pair.)
With this video Nike is telling us that "Nike Air" isn't simply some technology that makes you feel more comfortable when balling, training, biking etc. but that it has a greater value. Nike (as the video demonstrates) is taking the mystique (or "air") of its athletes and inserting it into its shoes. And the result is that you, me, and most everyone else will be more likely to buy their products to gain that "air" just like we were with "Air" Jordans... and that's my final fantasy... until next time.
So I'm sitting in my bed during the hour where stars disappear but the night is still here. My lights are all turned off and the dawn is nearing its head to the horizon line. Like every week I find myself tuning in... to my favorite show, Life Unexpected. And no, obviously its not on TV at such an hour. So obviously I'm watching it online (try and keep up, I shouldn't have to explain that to you). So anyways, this was probably the lamest episode to date (episode 8), though not bad by any means. But don't worry I'm not going to ruin it for you or anything. No I'm writing this blog because of one interesting commercial that ran during the online broadcast. How about you check it out, I'll meet you on the other side of the video...
Okay, now is that fair? I just had to spread the message. How do you think I felt. Watching my favorite show and seeing this commercial start and seeing sparkly lights dancing along the wall like butterflies and WHAM! The punch line. They even had the nerve to apologize to me (well you too)! It's definitely an effective ad, I bet you won't forget that every 47 seconds a woman is diagnosed with cervical cancer either, will you? But don't take my tone as meaning I don't find this to be serious, it's very. I wanted you all to be informed in case you hadn't previously known. And just for your information, check this out so that you can learn a little bit more about the cancer. Don't freak out or anything, but definitely be knowledgeable and be safe with your body!
Oh and sorry for being the Debby Downer with this one. I know, not the most blissful final fantasy... maybe next time.
