When you're balling, biking, training, etc. just remember that you heard the secret here first! Launching a covert operation into the Nike facility I used my Jedi mind tricks to have that top Nike Executive reveal these secrets... seriously... well basically... okay, well I may have embellished the story a tiny bit.
But how about the ad, Nike continues to impress and add viral videos that serve two important functions 1.) the most important function for consumers, it entertains them and 2.) the second most important function for a company (the first being that the product sells obviously), it provides a unique selling proposition for Nike Air Sneakers. Just as Jordans aren't simply shoes that you wear when playing basketball, but rather shoes you wear when you "Want to be like Mike"; or like BMW isn't just a car but the "Ultimate Driving Machine"; or as I'm sure my lady blog readers will attest to Louboutins aren't just heels, the signature red soles scream "sexy" (and it better for someone crazy enough to spend $1000 for a pair.)
With this video Nike is telling us that "Nike Air" isn't simply some technology that makes you feel more comfortable when balling, training, biking etc. but that it has a greater value. Nike (as the video demonstrates) is taking the mystique (or "air") of its athletes and inserting it into its shoes. And the result is that you, me, and most everyone else will be more likely to buy their products to gain that "air" just like we were with "Air" Jordans... and that's my final fantasy... until next time.
Posted by
BMWilson
1 comments:
I thought that commercial was really cool lol. I never really understood all the hype around Jordan's. I always just thought they were typical sneakers...but now that I consider the mystique they created like you mentioned, it's much easier to see why people covet them so much. It's almost like a social statement if you own a pair.
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