Final Fantasy... Finally

In t-minus 15 hours, it will have arrived. Greater than any other known force to our television sets (and for that matter computers); yes, that once a year event that inlocks just over 2 of every 5 eyeballs in the US. The Superbowl (the 44th edition) is nearly here. We have two teams; the Indianapolis Colts and the New Orleans Saints going head to head for all the marbles... but is this the battle that the vast majority of Americans are tuning in to watch is the question?

I have no doubt that America loves its football, but to what extent? Are there more people that watch the Superbowl for the commercials themselves (and in some cases the commercials only) as opposed to the drama entrapped within the actual game? I'm sure we all know (or are ourselves) people who watch the Superbowl only so that afterwards we can discuss the commercials that we enjoyed with friends at our leisure (or some while they're working, but hey, its not like anything bad ever happened when working a construction job and not paying complete attention, right?)

Finding an answer to the above question perhaps isn't the key however. The key, I suppose is the question itself. What does that mean for the Pinnacle of American football, has it become just like Christmas and Valentines Day, completely commercialized? Sure there is always the notion of Christ in Christmas, St. Valentine in Valentines Day, and American Football in the Superbowl... It's ALMOST sad to say (I'm an advertising major so I'm not too sad to say it...), but whether the Colts win (come on Peyton Manning!) or the Saints win (I dislike Reggie Bush), the big winner is in the Ads that spark word of mouth and bought products; that's my final fantasy... until next time.